Professor of higher education, currently affiliated with the Institut Supérieur de l'Information et de la Communication (ISIC) in Rabat. She holds a PhD in communication and knowledge mediation from Chouaïb Doukkali University (El Jadida). Former coordinator of the Communication and Event Management degree (LUSCME) at ENCG Kénitra, Ibn Tofaïl University. Her career includes roles at the Ministry of Communication and Culture and the Council of the Moroccan Community Abroad (CCME). Specialist in communication, knowledge mediation and event management.