Publications

Chapter

Mapping circular economy in retail: A bibliometric study

Agassim, R. & El Harouchi, L.

Colloquium on European Research in Retailing (CERR), Part of ISBN: 978-91-989295-3-9

Article

Virtual influencer: The new avatars of artificial intelligence that threaten human influencers

Ait Haddou Mouloud, W., & Azdimousa, H.

Lecture Notes in Networks and Systems (pp. 295–303), Springer

DOI: 10.1007/978-3-031-91337-2_27

Article

The combination of AI and blockchain for impact investing

Aziz Alaoui, A., & Azdimousa, H.

Lecture Notes in Networks and Systems (pp. 766–774), Springer

DOI: 10.1007/978-3-031-91334-1_68

Chapter

The Convergence of AI and Blockchain for Global Change

Aziz Alaoui, A., & Azdimousa, H.

In T. A. Oliveira, & M. T. Hebebci (Eds.), Current Academic Studies in Technology and Education 2024 (pp. 147-168). ISRES Publishing

DOI: 10.5281/zenodo.14720417

Article

Connectivity and sensing at the core of Smart Tourism Destinations (STD): A qualitative research applied to the case of Morocco

Belhaj Soulami, N., & Azdimousa, H.

Lecture Notes in Networks and Systems (pp. 518–528), Springer

DOI: 10.1007/978-3-031-91334-1_44

Chapter

Exploring synergies between crowdfunding and artificial intelligence: A bibliometric research

Bendahmane, A., & El Harouchi, L.

In International Conference on Advanced Intelligent Systems for Sustainable Development, 656-669. Cham: Springer Nature Switzerland

DOI: 10.1007/978-3-031-91337-2_60

Article

Possible impacts of predictive AI analysis on anticipating news trends (Case of Moroccan Press Companies)

Boufous, S., & Azdimousa, H.

Lecture Notes in Networks and Systems (pp. 922–929), Springer

DOI: 10.1007/978-3-031-91334-1_84

Article

Leveraging artificial intelligence for sustainable marketing: The mediating role of corporate social responsibility and ethics

El Hassani, M., & Azdimousa, H.

Lecture Notes in Networks and Systems (pp. 912–921), Springer

DOI: 10.1007/978-3-031-91334-1_83

Chapter

Advanced multi-touch attribution for improved marketing analytics

El Mekkaoui, Z. E. A., & Benyoussef, H.

In Artificial Intelligence and Data Analytics for Innovative Applications in Engineering, Sustainability and Technology, 183-191. Cham: Springer Nature Switzerland

DOI: 10.1007/978-3-031-90318-2_21

Chapter

The evolution of multi-touch attribution: Integrating advanced technologies for superior marketing insights

El Mekkaoui, Z. E. A., & Benyoussef, H.

In International Conference on Advanced Intelligent Systems for Sustainable Development, 426-435. Cham: Springer Nature Switzerland

DOI: 10.1007/978-3-031-91334-1_37

Chapter

The role of technology in preserving and promoting artisanal cultural heritage: The Moroccan Caftan case

Fatmi, I., & El Harouchi, L.

In International Conference on Advanced Intelligent Systems for Sustainable Development, 1-10. Cham: Springer Nature Switzerland

DOI: 10.1007/978-3-031-91337-2_1

Chapter

Agritourism experience via virtual reality: A theoretical framework

Houir Alami, M., & El Harouchi, L.

In International Conference on Advanced Intelligent Systems for Sustainable Development, 153-162. Cham: Springer Nature Switzerland

DOI: 10.1007/978-3-031-91337-2_14

Article

Influencers on Instagram, these new muses who revolutionize the modes of consumption!

Ait Haddou Mouloud, W., & Azdimousa, H.

Lecture Notes in Networks and Systems (pp. 382–388), Springer

DOI: 10.1007/978-3-031-54318-0_34

Article

How artificial intelligence combined with blockchain technology could accelerate impact investing

Aziz Alaoui, A., & Azdimousa, H.

Lecture Notes in Networks and Systems (pp. 419–426), Springer

DOI: 10.1007/978-3-031-54318-0_38

Article

The future of impact investing: Strategies for scaling global impact

Aziz Alaoui, A., & Azdimousa, H.

International Journal of Economic Studies and Management (IJESM)

DOI: 10.5281/ZENODO.10907693