Laila EL HAROUCHI

PhD of Management Sciences from the University of Savoie, her research initially focused on the use of information systems and technological devices, before shifting towards marketing and the study of consumer behavior. She is interested in the relationship between individuals and everyday objects, whether traditional or contemporary, with a particular focus on consumption experiences. Her interest also extends to consumption patterns, structured by tensions between consumerist logics and emerging practices of deconsumption. All of this work is grounded in the Moroccan context.

Publications

Agassim, R. & El Harouchi, L. (2025). Mapping circular economy in retail: A bibliometric study. Colloquium on European Research in Retailing (CERR), Part of ISBN: 978-91-989295-3-9
Bendahmane, A., & El Harouchi, L. (2025). Exploring synergies between crowdfunding and artificial intelligence: A bibliometric research. In International Conference on Advanced Intelligent Systems for Sustainable Development, 656-669. Cham: Springer Nature SwitzerlandDOI: 10.1007/978-3-031-91337-2_60
Fatmi, I., & El Harouchi, L. (2025). The role of technology in preserving and promoting artisanal cultural heritage: The Moroccan Caftan case. In International Conference on Advanced Intelligent Systems for Sustainable Development, 1-10. Cham: Springer Nature SwitzerlandDOI: 10.1007/978-3-031-91337-2_1
Houir Alami, M., & El Harouchi, L. (2025). Agritourism experience via virtual reality: A theoretical framework. In International Conference on Advanced Intelligent Systems for Sustainable Development, 153-162. Cham: Springer Nature SwitzerlandDOI: 10.1007/978-3-031-91337-2_14
El Harouchi, L., Benyoussef, H., & Azdimousa, H. (2020). Valeur de consommation des cosmétiques faits maison chez la femme marocaine. Revue Marocaine de Recherche en Management et Marketing, 12(1)DOI: 10.48376/IMIST.PRSM/REMAREM-V12I1.21983
Azdimousa, H., Benyoussef, H., & El Harouchi, L. (2019). L'usage des objets connectés au Maroc : Vers la mise en place d'un modèle conceptuel. Revue Marocaine de Recherche en Management et Marketing, 11(1)DOI: 10.48376/IMIST.PRSM/remarem-v11i1.17642