ME
Thesis
- Subject:
- Adopter une approche holistique pour une définition unifiée et actualisée des composants du marketing mix face aux défis et enjeux du 21ème siècle : Une tentative de conceptualisation
- Supervisor:
- Hassan AZDIMOUSA
- Institution:
- Ibn Tofail University
Publications
El Hassani, M., & Azdimousa, H. (2025). Leveraging artificial intelligence for sustainable marketing: The mediating role of corporate social responsibility and ethics. Lecture Notes in Networks and Systems (pp. 912–921), SpringerDOI: 10.1007/978-3-031-91334-1_83
El Hassani, M., & Azdimousa, H. (2024). Beyond traditional marketing: Holistic marketing as the key to success in the era of the 4th Industrial Revolution and Post-Covid. Lecture Notes in Networks and Systems (pp. 238–248), SpringerDOI: 10.1007/978-3-031-54318-0_20