Publications
Ait Haddou Mouloud, W., & Azdimousa, H. (2025). Virtual influencer: The new avatars of artificial intelligence that threaten human influencers. Lecture Notes in Networks and Systems (pp. 295–303), SpringerDOI: 10.1007/978-3-031-91337-2_27
Aziz Alaoui, A., & Azdimousa, H. (2025). The combination of AI and blockchain for impact investing. Lecture Notes in Networks and Systems (pp. 766–774), SpringerDOI: 10.1007/978-3-031-91334-1_68
Aziz Alaoui, A., & Azdimousa, H. (2025). The Convergence of AI and Blockchain for Global Change. In T. A. Oliveira, & M. T. Hebebci (Eds.), Current Academic Studies in Technology and Education 2024 (pp. 147-168). ISRES PublishingDOI: 10.5281/zenodo.14720417
Belhaj Soulami, N., & Azdimousa, H. (2025). Connectivity and sensing at the core of Smart Tourism Destinations (STD): A qualitative research applied to the case of Morocco. Lecture Notes in Networks and Systems (pp. 518–528), SpringerDOI: 10.1007/978-3-031-91334-1_44
Boufous, S., & Azdimousa, H. (2025). Possible impacts of predictive AI analysis on anticipating news trends (Case of Moroccan Press Companies). Lecture Notes in Networks and Systems (pp. 922–929), SpringerDOI: 10.1007/978-3-031-91334-1_84
El Hassani, M., & Azdimousa, H. (2025). Leveraging artificial intelligence for sustainable marketing: The mediating role of corporate social responsibility and ethics. Lecture Notes in Networks and Systems (pp. 912–921), SpringerDOI: 10.1007/978-3-031-91334-1_83
Ait Haddou Mouloud, W., & Azdimousa, H. (2024). Influencers on Instagram, these new muses who revolutionize the modes of consumption!. Lecture Notes in Networks and Systems (pp. 382–388), SpringerDOI: 10.1007/978-3-031-54318-0_34
Aziz Alaoui, A., & Azdimousa, H. (2024). How artificial intelligence combined with blockchain technology could accelerate impact investing. Lecture Notes in Networks and Systems (pp. 419–426), SpringerDOI: 10.1007/978-3-031-54318-0_38
Aziz Alaoui, A., & Azdimousa, H. (2024). The future of impact investing: Strategies for scaling global impact. International Journal of Economic Studies and Management (IJESM)DOI: 10.5281/ZENODO.10907693
Belhaj Soulami, N., & Azdimousa, H. (2024). Charting the smart tourism landscape: A comprehensive framework for revealing the impact of destination smartness on tourism experience and perceived value. Lecture Notes in Networks and Systems (pp. 249–261), SpringerDOI: 10.1007/978-3-031-54318-0_21
Boufous, S., & Azdimousa, H. (2024). Possible impacts of artificial intelligence (AI) on the performance of the journalism industry (Case of Morocco). Lecture Notes in Networks and Systems (pp. 1–8), SpringerDOI: 10.1007/978-3-031-54288-6_1
El Hassani, M., & Azdimousa, H. (2024). Beyond traditional marketing: Holistic marketing as the key to success in the era of the 4th Industrial Revolution and Post-Covid. Lecture Notes in Networks and Systems (pp. 238–248), SpringerDOI: 10.1007/978-3-031-54318-0_20
Naila BELHAJ SOULAMI (2024). Ecosystème smart tourisme, implications pour la conversion en destination touristique intelligente et impact sur l’expérience et la valeur perçue de la destination : Le cas du Maroc. Direction de thèse : Hassan AZDIMOUSA, Université Ibn Tofaïl
Saadi, S., & Azdimousa, H. (2024). Artificial intelligence and green marketing: What link?. Lecture Notes in Networks and Systems (pp. 104–113), SpringerDOI: 10.1007/978-3-031-54288-6_10
Belhaj Soulami, N., & Azdimousa, H. (2023). Smart Tourism Destinations as complex adaptive systems: A theoretical framework of resilience and sustainability. Lecture Notes in Networks and Systems (pp. 122–135), SpringerDOI: 10.1007/978-3-031-26384-2_11
Mouammine, Y., & Azdimousa, H. (2023). An overview of ethical issues in neuromarketing: Discussion and possible solutions. Marketing Science & Inspirations, 18(4), 29–47DOI: 10.46286/msi.2023.18.4.3
Soukaina DYOURI (2023). Le Coaching Managérial Commercial : Évaluation des Impacts sur la Performance. Direction de thèse : Hassan AZDIMOUSA, Université Ibn Tofaïl
Yahia MOUAMMINE (2023). Neuromarketing outil de mesure de la Feel Data, de l’efficacité publicitaire et du comportement d’achat. Direction de thèse : Hassan AZDIMOUSA, Université Ibn Tofaïl
El Ghissassi, I., & Azdimousa, H. (2022). Entrepreneur profile: A new conceptual model. Advances in Intelligent Systems and Computing (pp. 548–560), SpringerDOI: 10.1007/978-3-030-90633-7_46
Bensaid, W., & Azdimousa, H. (2021). Digital entrepreneurship vs. Traditional entrepreneurship: The setting up of a global conceptual model. International Journal of Economic Studies and Management (IJESM), 1(1), 86–92DOI: 10.52502/ijesm.v1i1.159
Mouammine, Y., & Azdimousa, H. (2021). A review of neuromarketing origins as a new marketing research method. Marketing Science & Inspirations, 16(4), 34–50DOI: 10.46286/msi.2021.16.4.5
Boussaid, J., & Azdimousa, H. (2020). Elector Relationship Management: Concepts, practices and technological support. Lecture Notes in Networks and Systems (pp. 118–126), SpringerDOI: 10.1007/978-3-030-33103-0_12
Boussaid, J., & Azdimousa, H. (2020). Une exploitation du Big Data au service de la relation électeur-politique. Revue Marocaine de recherche en management et marketing, 11(1), 83-104.DOI: 10.5281/zenodo.3679428
Dyouri, S., & Azdimousa, H. (2020). Sales Manager-Coach: Literature review. Advances in Intelligent Systems and Computing (pp. 586–592), SpringerDOI: 10.1007/978-3-030-36671-1_52
El Ghissassi, I., & Azdimousa, H. (2020). Les profils d'entrepreneurs les plus identifiés : Une revue de littérature. Revue Internationale des Sciences de Gestion, 3(2)DOI: 10.5281/zenodo.3782548
El Harouchi, L., Benyoussef, H., & Azdimousa, H. (2020). Valeur de consommation des cosmétiques faits maison chez la femme marocaine. Revue Marocaine de Recherche en Management et Marketing, 12(1)DOI: 10.48376/IMIST.PRSM/REMAREM-V12I1.21983
Azdimousa, H., Benyoussef, H., & El Harouchi, L. (2019). L'usage des objets connectés au Maroc : Vers la mise en place d'un modèle conceptuel. Revue Marocaine de Recherche en Management et Marketing, 11(1)DOI: 10.48376/IMIST.PRSM/remarem-v11i1.17642